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In 2013 the company started out making jewelry from silver and discarded olive wood, before expanding in
2015 into accessories based on salvaged fabric from factories and workshops before throwing it to landfill.,
from tote bags to table runners. All designs feature aspects of classic Palestinian artwork. “My design is about environment meeting heritage,” This mix produces the perfect souvenir for the curious and environmentally conscious shopper.
The main goal is to spread awareness about excessive consumption, which will eventually be reflected in the reduction of solid waste, and at the same time the recycling of fabrics and artificial leather that have not yet been delegated to landfills and those that are on their way to be sent to landfills.
The project is trying to address the problem Accumulation of textile waste in the streets of Nablus.Problems of excessive consumption and environmental pollution.The absence of a product in the local market with designs, sizes, and colors that meet the
customer’s desire.
my project allowed me to create an opportunity to work and develop my skills and experience in design and create job opportunities for other females in marginalized areas. The ambition is to create a high-quality Palestinian brand that is marketed and promoted outside Palestine, raising awareness about circular economy values and culture in Palestinian society.