Trademark Development : 

Every business, regardless of its size, requires a Trademark. A trademark is more than just a logo, image, or color. It emotionally connects with the target customers and conveys your identity, what you represent, and what you can offer. A well-known and beloved trademark is one of the most valuable assets a company can possess.

 Creating a new trademark or renewing an existing one involves three phases: 

• Setting the Vision for the trademark - What are the company's objectives and core values?
• How will these objectives and values be translated into actions? 
• How will customers benefit from this? 
• What will the customer experience be like when dealing with the company?

 Designing the Visual Identity of the trademark: 

• Name.
• Logo.
• Colors.
• Tagline.

 Typography Trademark Management: 

It refers to the set of processes that contribute to forming the value and identity of a trademark, conveying it to the public, building awareness of that trademark, and enhancing customer loyalty to it over time. Just as companies are first established and then managed, trademarks are first built and then require management to continue to maintain their presence in front of customers regardless of the company's market value or level of fame.

 Trademark Registration: 

To register a trademark, you must submit an application to the Ministry of National Economy or one of its authorized directorates. The application should include the following: A copy of the applicant's ID. A power of attorney if the application is submitted by an attorney. (2) copies of the trademark model. For individuals: commercial registration. For companies: company registration certificate. After completing the application and attachments and completing the technical examination process for the desired trademark to ensure there is no similar trademark, the applicant is granted a preliminary acceptance certificate. The trademark is published in the Industrial Property Gazette for a period of three months from the date of publication for objections by the public or interested parties. After the publication period expires and no objections are filed against the trademark, a notification is sent to the registrant to complete the procedures for payment of the final registration fees to issue the final registration certificate.

 Fees:  

JD 80 application fee, and JD 20 publication fee in the Gazette. - JD 50 fee for receiving the final certificate. - JD 60 renewal fee, and JD 20 publication fee. Notes: The protection period for the trademark is 7 years from the date of application after obtaining the final registration certificate. The trademark is renewed after the expiration of the 7-year period for another 14 years. Forms and applications can be downloaded from here.